LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.
TCH ACCESS agency’s collaboration with the world’s best brands and ad agencies continues. We are working on a number of fun projects and right now we are obsessed with LEGO.
In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.
LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.
LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.
The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”
We are not talking about theme parks, we are talking about car parks. A Darth Vader with his light saber waiting for you in the underground garage — perhaps to your favorite shopping centre, sports facility or night club. He will raise or lower his saber depending on how you behave. Incredible opportunities to add sound as well.
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