The launch of the Bravia (Sony Mobile Bravia Engine brand) was supported by an advertising campaign, with a commercial featuring 250,000 brightly colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took in the more than four days to film the advertisement. Golf nets were erected at the sides of the street and every drain was blocked.
And honestly, who doesn’t love bouncy balls?
The commercial is accompanied by the song "Heartbeats", written by Swedish duo The Knife and performed by José González.
No comments:
Post a Comment