Heineken The Entrance

Underwhelming. That’s the one word that describes the Superbowl Ads!

Lego - Build it!

LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.

TCH ACCESS agency’s collaboration with the world’s best brands and ad agencies continues. We are working on a number of fun projects and right now we are obsessed with LEGO.

In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.
LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.

The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”

We are not talking about theme parks, we are talking about car parks. A Darth Vader with his light saber waiting for you in the underground garage — perhaps to your favorite shopping centre, sports facility or night club. He will raise or lower his saber depending on how you behave. Incredible opportunities to add sound as well.

Kate Moss for Longchamp

Photographed by Alasdair McLellan, the Kate Moss for Longchamp collection features luxe oversize bags against the golden sun. And I love, love, love them!

Kate Spade New York: play hooky

Utility, wit and playful sophistication are the hallmarks of Kate spade new york. as our world expands, our graceful, exuberant approach to the everyday is evident in every category we enter, from handbags and clothing to jewelry, shoes, stationery, glasses, baby and home. 

 Welcome to kate spade new york.

ad-dicted

 The launch of the Bravia (Sony Mobile Bravia Engine brand) was supported by an advertising campaign, with a commercial featuring 250,000 brightly colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took in the more than four days to film the advertisement. Golf nets were erected at the sides of the street and every drain was blocked. 

And honestly, who doesn’t love bouncy balls?

The commercial is accompanied by the song "Heartbeats", written by Swedish duo The Knife and performed by José González. 

pssst..

I'm pretty strict about my nails: my fingernails are always nude, pale pink or coated in clear. My toes are more fun - at the moment they are red.

Chanel #167 Ballerina is my all time favourite!

I have just discovered Salon Effects Real Nail Polish Strips from Sally Hansen. They look fun to wear! I especially love Check it out pattern..

And this is the Nail Cabaret! A special performance starring Le Vernis de Chanel. This is the best nail polish ad i have ever seen. I wonder how long they had to practice to get the whole routine done...